Wood veneer labels make their debut

The latest development in pressure sensitive labels was launched by Multi Packaging Solutions, a leader in print, packaging, and labels for the beverage, cosmetics, consumer, healthcare, and entertainment markets.

“The prospect of making a label that would be a genuine wood material as opposed to a faux wood appearance has been of interest to us for quite some time.”

Under development for over 12 months, the new wood veneer labels debut with the launch of Jim Beam’s Limited Edition American Stillhouse Clermont Kentucky Bourbon Whiskey. Made from cherry veneer and digitally printed at Multi Packaging Solutions’ facility in Lansing, MI the labels evoke the iconic barrels in which the bourbon is aged.

“The prospect of making a label that would be a genuine wood material as opposed to a faux wood appearance has been of interest to us for quite some time.” Commented Shawn Nevitt, Printed Packaging Manager for Jim Beam, “The barrel aging process is so special and unique to bourbon making that a veneer label just seems to fit and MPS did a great job working with our R&D team on testing and matching our performance specifications.”

“When Jim Beam asked us to explore the possibility of a pressure sensitive label made from wood veneer, we were excited to take on the challenge.” Commented Erin Willigan, Vice President of Marketing for Multi Packaging Solutions, “Working with our developmental partners, our Innovation Team was able to achieve the aesthetic qualities and performance criteria Jim Beam was looking for.”