World Milk Day celebrates the goodness of milk in Dubai

DUBAI -- Rainbow Milk, part of Friesland Campina Middle East, is celebrating World Milk Day with consumers with host of activities targeted at better educating the public about the goodness of milk and eating healthy food. Tetra Pak is supporting this cause as a leader in packaging solution and sole provider of Rainbow UHT packaging.

As part of this 3-day event between May 31 and June 2 in the Central Galleria at Mirdif City Centre, Rainbow will highlight the goodness of milk in line with the initiatives of the UAE Ministry of Health to boost milk consumption.

Several edutainment activities will inform kids about the benefits of milk, whilst other activities include performances by jugglers and magicians, competitions, arts and crafts, and music concerts. Officials from FrieslandCampinawill speak about the advantages and health benefits of milk consumption and the company's efforts to promote milk amongst the public.

Nutritionists around the world consider milk to be 'nature's wellness drink' and are united in promoting the daily consumption of milk for both children and adults. The beverage is full of calcium, vitamin D, phosphorous and a balance of other nutrients that have been proven to help build bones and teeth. Milk also promotes the healthy function of muscles and blood vessels, and is a natural, healthy choice that can be enjoyed by the whole family.

"On the occasion of World Milk Day, we hope to promote knowledge of the benefits of milk, which is an essential component of a healthy lifestyle for the whole family. Tetra Pak's primary goal is to 'protect what's good'; this encompasses the beverages we package and the consumers of the beverages. Therefore, Rainbow and Tetra Pak are working together to provide the highest quality products to consumers in the most innovative, protective packaging. We wish Arabia a Happy World Milk Day," said Riccardo Castagnetti, director of Marketing of Tetra Pak Arabia.
Tetra Pak and Rainbow work in collaboration to offer consumers high quality milk packaged in protective packaging. Tetra Pak's 6-layer carton packaging protects food from light, air and any other harmful bacteria, allowing the beneficial nutrients of milk to be present for a longer period of time.
The range of Rainbow products packaged in Tetra Pak's innovative packaging includes white milk, both the full cream and skimmed version, available in the Tetra Brik Aseptic 1000 S and Tetra BrikAseptic 500 S; the flavoured milk is available in the Tetra BrikAseptic 200 S and the Active Growth range in the Tetra Brik Aseptic 1000S and TBA 200 S.
"Milk is one of the richest natural sources of nutrition; it contains valuable nutrients, building blocks and components for maintaining a healthy body. At RainboNike Air Force 1