The World Perfumery Congress returns to France

As the global meeting place for fragrance industry professionals, the World Perfumery Congress returns to the ancestral home of modern perfumery – France – on 10-12 June 2014.
 
The global fragrance market is thriving and set to reach $15.6 billion by 20191. At the World Perfumery Congress 2014, thoughtful leaders from across the entire supply chain will come together to uncover the latest product, formulation and ingredient launches, as well as map out the growth opportunities in markets around the world.
 
More than 60 suppliers, 25 per cent of which are new exhibitors, are already confirmed to display their latest developments and technical know-how. Visitors can meet with major industry players including BASF, Givaudan, IFF, Firmenich, PFW, Robertet, Takasago, Mane and Symrise.
 
The World Perfumery Congress Conference runs alongside the exhibition and will this year investigate the ‘Future of Fragrance’. The programme – selected by the WPC advisory board, which includes representatives from P&G, the American Society of Perfumers, Berjé, Givaudan, Symrise, Robertet and IFF – will educate and inspire attendees to ensure they are kept up to date with the latest industry developments.
 
Sessions already confirmed will cover topics as diverse as Growth Markets, Technology Needs for Future Development, Smart Sustainability for Formulators and Brands, the Role of Packaging in the Sensory Experience of Products, and Reinventing Consumer Engagement in a Multichannel World. A roundtable debate will also put the future of perfumery into focus as experts explore the opportunities and challenges faced by the industry.
 
Jeb Gleason-Allured, Program Director of the 2014 WPC, says, “This year’s show will once again provide a unique 360° perspective on the fragrance industry, as well as unrivalled opportunities to do business and network with industry peers. The fragrance industry is constantly evolving to respond to changing consumer demands, while engaging emerging markets such as Asia and South America. We’re looking forward to taking the World Perfumery Congress back to France in 2014 to put the future of fragrance into focus.”
 
To register your attendance to the World Perfumery Congress visit: http://wpc.perfumerflavorist.com/register/
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