YIZUMI moving to the next growth level

Founded in 2002, YIZUMI has experienced unprecedented growth during its first ten years. But lately the company has encountered constraint of throughputs - a bottleneck in business growth. YIZUMI has to change. Richard Yan, Managing Director of YIZUMI said, “We reached RMB 100 million in annual revenues in 2012 and now, the target is to achieve RMB 200 million by 2015.” In the next three years, Richard, together with his management team, will have to provide YIZUMI with new insights, powerful principles and proven strategies to improve the business of company drastically.

Expanding production capacity

In 2012, the company produced 550 injection molding machines, 350 die casting machines and 50 rubber injection machines every month. In order to meet the target by 2015, YIZUMI will have to double the production volume. Richard said the targeted production volume would mostly come from the two newly installed production bases in WuSha, Shunde and WuJiang, Suzhou.

In July 2013, the first phase of the production base in WuSha will be completed. It is expected to contribute RMB 400 million in annual revenues. By 2015, when the second phase of this facility will be in full operation, it is expected to generate RMB 600 million in annual revenue. The production base in WuJiang will mainly produce large-sized die casting machines, which are going to serve users in eastern part of China. 

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