Yoshitsu expands U.S. sales network with partner CROSSING INC

Yoshitsu Co., Ltd, a retailer and wholesaler of Japanese beauty and health products, as well as other products in Japan, has recently announced its alliance with CROSSING INC, a collectible card retailer and live-streaming distributor based in Los Angeles in the United States.

Their exclusive contract allows CROSSING to procure Yoshitsu’s products and distribute these through CROSSING’s sales channels, including its live-streaming e-commerce channels and online shops.

“We are delighted to cooperate with CROSSING. The Alliance is intended to leverage CROSSING’s online sales channels to augment the sales of Yoshitsu’s products in the U.S.,” says Mr. Mei Kanayama, the Principal Executive Officer of Yoshitsu. “As part of our ongoing strategy to bolster sales in the U.S. market, we expect this partnership with CROSSING to serve as a cornerstone for us to expand our sales network in the U.S. By leveraging CROSSING's live-streaming ecommerce platform and online shops, we aim to amplify the visibility of our products in the U.S. market, elevate the brand value, broaden our customer base, and boost consumer demand. In the future, we plan to keep forging partnerships with other overseas merchants to take advantage of their respective resources to achieve more advancements in our overseas market expansion efforts.”