A survey conducted by the UAE Coffee Events has some interesting comments to share with café owners. Even whilst your patrons are happy with their coffee, most of them would like to see better quality in products and services. Around 72% of respondents say that presentation, preparation and product knowledge are still key areas for improvement. Asked what is the most important for them, 97% replied hygiene, storage and cleanliness. According to 91% product knowledge is also important, whilst 84% said barista skills need improvement. Likewise, 87% of respondents were pleased with latte art in their coffee.
To help improve the state of the café industry in the UAE, the UAE Coffee Events launched the UAE Barista Championship, the inaugural Latte Art Championship and SCAA (Speciality Coffee Association of America) certified training programs. The best baristas and café professionals from the UAE are expected to display their talents, creativity and product knowledge. These events will run alongside the 4th International Coffee and Tea Festival to be held at the Meydan Grandstand from October 30 to November 2, 2012.
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