Zip-Pak adds fragrance to its closures

Recognising the persuasive influence of scents, resealable closure company Zip-Pak has effectively harnessed the “power of smell” with its recent introduction of Fragrance-Zip, a new zipper closure solution designed to emit a customised aroma upon initial and subsequent openings of a flexible package. “Scent is a far more powerful influencer than most people realise,” commented Dr. Jose Septien, New Product Development Manager for Zip-Pak Europe. “Our sense of smell engages memories, stirs emotions, alerts us to dangers, and creates heightened awareness. With Fragrance-Zip, we’ve opened the door to a completely new dimension of interactive consumer packaging. And with so many diverse aromas to work with, we’ve just begun to explore the broad range of applications for this type of packaging feature.”

The scent is embedded in the reclosure during the manufacturing process. By working in close partnership with several fragrance companies, Zip-Pak can duplicate virtually any desired aroma, enabling a package to replicate a desired scent whenever opened. This versatile fragrance option can be incorporated into any style of resealable Zip-Pak closure.

www.zippak.com