Fi Asia 2017 will feature the latest in food and beverage ingredients from over 700 exhibitors. According to organizers 85 first-time exhibitors are also participating this year, including Olam Europe, JK Sucralose, Ganeden & Hleks.
The leading trade show event for the Southeast Asian food and beverage industry takes place from 13-15 September in BITEC, Bangkok. Growing steadily over the years, the show reflects the robust growth of the ASEAN F&B market, while also demonstrating its value to both visitors and exhibitors.
This year, more than 17,000 visitors from around the world are expected to source the latest ingredients and applications. Besides the product showcases, there will be new features to keep the event professionally meaningful to all participants.
Learn and share expertise at the conferences and seminars
Digital communication among exhibitors and visitors
This year's event will be the first SMART event arranged by UBM in Asia. All badges will include NFC chips which will enable visitors and exhibitors to connect digitally. Through this tool they will be able to share contact information and collateral, which we are hoping will reduce the paper usage onsite, leading to a more sustainable event. On top of this we will also be operating a paperless registration system.
This year we will have more onsite features than any before. Many of our features will return this year including the Innovation Zone, Innovation Tours and the Supplier Finder. One top of this we have a number of new features that we are excited to announce this year. This year we are launching the Start-Up Innovation Challenge, which is organized in conjunction with TISTR, Ministry of Science and Technology together with the Faculty of Agro Industry from Kasetsart University. It will give a handful of Thai start-ups the opportunity to pitch their innovative food and beverage products onsite.
Easily navigate the show floors
The Sensory Box, organized in conjunction with Innolab is another new feature which we will launch this year. This feature will give visitors and exhibitors to Fi Asia the chance to participate in a sensory evaluation experience onsite. This feature will include technical product demonstrations, cooking demonstrations and blind taste testing.
We have also upgraded the Fi Asia event app, which is available now to download for Android and iPhone. The app allows you to browse exhibitors, interact via private messaging with other attendees, and customize and plan your agenda for the day.
Fi Asia will take place next month from 13-15 September in BITEC, Bangkok. Registration to attend is free of charge. To find out more about what's on offer at this year's event and to register to attend, please visit www.fiasia.com/aug.
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