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IFF returns to FI Asia Bangkok with The Future of Wellness

Source:IFF     Date:2022-09-15
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Asia is set to undergo a significant shift in food trends over the next 10 years, as consumers become more affluent, discerning, and demanding, driving USD2.4 trillion of Asia's incremental food spend by 20301 (Asia Food Challenge, 2021).


Against this backdrop, health and wellness has gained even greater prominence, especially in the months after the Covid-19 pandemic. This has catalysed new innovations in taste and nutrition and reshaped the food and beverage industry.


IFF believes that trend-driven insights are the key to decoding this future of wellness, and to allowing the industry to discover breakthroughs in safer, healthier, and more sustainable diets.


This year, IFF returns to FI Asia 2022 Bangkok with The Future of Wellness, showcasing its insights-led, end-to-end innovation capabilities, its proprietary IFF PRODUCT DESIGN™ & TASTE DESIGN® technologies, and an industry-leading portfolio of flavours and ingredients across categories.


Booth details

Date:                October 5 – 7, 2022

Time:                10:00 -18:00

Location:           Booth Stand Number: K02

Venue:              Queen Sirikit National Convention Center, Bangkok Thailand


Exhibition and Programme Highlights 

An Augmented Reality-powered Innovative Booth featuring three experiential zones: ‘Omnipresent Health & Wellbeing’; ‘Newstalgic Expressions’; and ‘Sensorial Explorations’

An array of IFF’s latest food and beverage concepts 

IFF fia asia 2022.jpg


·        An expert webinar and presentation on how IFF re-imagines citrus waste through upcycling, circular design, and alternative side streams; deploying IFF PPRODUCT DESIGN™ to bring innovative, healthy and great tasting food products

·        IFF insights and perspectives around Sustainability and into key lifestyle trends such as ‘Omnipresent Health & Wellbeing’, ‘Cultural Anchors’ and ‘Experience Amplified





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