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HAPPI Asia [2013-3]
In the pursuit of looking better , today's consumers are increasingly looking for personal care products with valid efficacy claims. Although the instant 'effects', mainly provided by texture and sensory enhancing ingredients, still need to be experienced during and soon after application, consumers are also expecting long-term effects. These have to be achieved by active ingredients, the backbone of an efficacious product.
Along with the booming personal care product market, risingconsumer demand for efficacious products has driven the growth of the personal care active ingredient market, and this trend is widely expected to continue in the coming years. In Asia-Pacific, it is estimated that the personal care active ingredients market will reach US$176.4 million in 2017, according to Frost & Sullivan.
The growth of the personal care active ingredients market has spurred a slew of innovations, as both manufacturers and suppliers are making bigger efforts to ensure their products are distinctive among others. This is also reflected by the fact that active ingredient categories are hotly contested at this year's China Personal Care & Cosmetics Innovation Awards, organized by Ringier and Reed Sinopharm.
When looking further into the winning products of CPCIA 2013, differentiation becomes apparent among them in terms of either action mechanisms or processing technologies. Although the efficacy claims still center on the popular ones like anti-aging, and/ or whitening, action mechanisms behind these active ingredients actually get more diversified and novel, and cutting-edge sciences such as stem cell and extraction technology are increasingly seen in the nominated products across all categories.
In fact, companies are beginning to agree that the future success of their products rests largely upon their power of differentiation; be it in form of ingredient, packaging and/or product format. As a result, providing inspiration for differentiation becomes one of the major purposes of Happi Asia. By featuring the latest technology and market information on hot topics like nutricosmetics and novel active ingredients, this issue will I am confident give you insights to help you gain a competitive edge.
Industry Research Manager
Name: Marijo S. Gonzalez
Email: mgonzalez@ringiertrade.com
Name: Tom Branna
Email: tomb@rodpub.com
