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HAPPI Asia [2013-10]
Without exception, the ever booming e-commerce in Asia Pacific also opens up numerous opportunities for beauty and personal care companies. While consumer electronics accounted for nearly 25% of all e-commerce revenue in 2012, an expanding cyberspace is widely expected for beauty and personal care products. We are now seeing nearly all personal care companies, from multinational to local ones, marketing and selling their products online.
While research shows that demographically more than half of Asia's online population is under the age of 35, the concept of healthy aging along with solutions to common skin problems among younger consumers are all well embraced across the entire demographic spectrum, largely fuelled by online promotions and discussions.
It comes as no surprise that companies in the region are actively seeking innovative and effective skin care solutions that are backed by science in order to tap into these growing demands. And tis is also reflected in the companies' activities reported in our annual report, Top Beauty Companies in Asia Pacific.
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Industry Research Manager
Name: Marijo S. Gonzalez
Name: Tom Branna
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