Ever since its first publication nearly ten years ago, Happi China has become a leading publication in China's household and personal care industry, providing an effective and comprehensive platform for the decision makers of outsourcing, R&D and marketing in this prosperous industry.
So, what set us apart and make our readers choose Happi China over others? Informative content, the attractive ways it is accessed, and as a result, higher level of reader engagement and satisfaction.
Happi China, in a strategic editorial partnership with HAPPI and Beauty Packaging of US and a team of authoritative editorial advisors in China, provides in-depth coverage ranging from latest R&D to market trends on formulating, testing and processing as well as packaging and contract manufacturing. Furthermore, such comprehensive content is now presented through interactive multimedia, on a bilingual vertical website with daily updates and online exclusives, biweekly e-newsletters, and e-magazines, which also can be easily accessed as Apps on iTunes and Google Play. In an effort to maintain our leading position, we never stop evolving with better content management in the digital age.
Happi China is more able to provide a single comprehensive platform where our readers find and use the information and services they are looking for more effectively, and therefore help them maximize innovation in digital age and gain a competitive advantage in this rapidly changing market.