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BATF GROUP CO., LTD.

BATF GROUP CO., LTD.

Industry involved:
Application industry:
Establishment Time:2000
Main Product:
Company Website: Enter the official website
Area/Region:China

Company Introduction

BATF was founded in 2000 in Shunde, Guangdong Province, when the real estate economy developed rapidly and the market demand for architectural coatings was huge. BATF was founded in the historical background that the domestic architectural coating market was being monopolized by international giants at that time, and many domestic coating enterprises were subject to the high price of imported emulsions.

 



Based on the market opportunity and the initial intention to change the status quo of the market, BATF set the goal of becoming "China's largest" and took the lead in developing and launching general purpose emulsion products, breaking the monopoly of international giants in the Chinese market and helping the cost of domestic products return to a reasonable range. In 2006, BATF became the No.1 in China market. After three years of strategic adjustment period, BATF got rid of the market sniping from international giants, rejected the acquisition proposal from internationl giants, and consolidated our position as the invisible champion in the field of architectural coating in 2009.