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Company Introduction
swem consultancy Group was founded in 2000 and is headquartered in Taipei, with offices in Taichung, Singapore, and Shanghai. The group operates through two main businesses: Swem Brand Consultancy and Swem Marketing Consultancy. With brand strategy and smart marketing as its core strengths, swem helps companies address brand positioning, brand communication, marketing digital transformation, and global growth challenges. Its clients include corporate brands, listed companies, government-related organizations, and non-profit institutions.
In 2011, swem developed its “Intelligent Branding” management model, and in 2021 upgraded its services into the swem BIG Brand Growth platform. The platform integrates brand leadership, brand strategy, brand communication, digital transformation, brand e-commerce, data marketing, attraction-based marketing, customer-based marketing, and event marketing. Through strategic partnerships with Dentsu Public Relations, AMT Asia Pacific Marketing Digital Transformation Alliance Association, MBA Cross-Border Business Development Alliance, and PRN Global Public Relations Network, swem has built connections across more than 30 countries and 50 international markets, continuing to help Chinese-speaking companies accelerate brand growth and international expansion through marketing technology.
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