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Company Introduction
Mintel (Consulting) Singapore Pte. Ltd. was incorporated in Singapore in 2011, with its Singapore office beginning operations in 2012. The company combines global consumer research, market size data, trend forecasting and new-product intelligence to support brands, manufacturers, retailers, marketing teams and product development departments.
Its main capabilities include consumer demand analysis, innovation strategy, market expansion, competitive intelligence and customised consulting. Mintel’s Global New Products Database tracks product launches, packaging, claims, ingredients and positioning across international markets. These insights help clients identify market opportunities, evaluate product concepts, plan innovation and reduce the risks of entering new markets.
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