SOHO's principal product portfolio includes powder brushes, foundation brushes, blush brushes, eyeshadow brushes, eyebrow brushes, eyeliner brushes, contour brushes, and specialized cosmetic applicators. These products are designed for powder, cream, and liquid makeup applications, with different brush shapes and bristle configurations available.
For professional beauty applications, SOHO manufactures individual makeup brushes and complete brush sets suitable for makeup artists, beauty schools, cosmetic counters, and retail channels. Its product range also includes compact travel kits, gift sets, and promotional brush collections.
Sustainability is an important part of the company's product development strategy. SOHO offers eco-friendly makeup brushes manufactured with selected recycled and alternative materials, including post-consumer recycled plastics, recycled polypropylene, bamboo, recycled PET materials, and plant-fiber composites. Vegan synthetic bristles are available for brands developing animal-free cosmetic accessories.
The company's OEM/ODM capabilities support customization of brush head shapes, bristle density, handle materials, colors, logo printing, and packaging. Customers can develop exclusive product collections for private labels, retail promotions, seasonal campaigns, and corporate gifting programs.
SOHO's manufacturing facilities in China have undergone third-party social responsibility and ethical sourcing audits requested by international beauty brands, including L'Oréal and Shiseido. These assessments demonstrate experience working with international brand supply chain requirements.

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