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Company Introduction
Founded in 1977, Goodwell Sam Cheong Grocery Company Limited is a Hong Kong-based food and beverage importing, wholesaling, and distribution company serving Hong Kong, Macau, and Mainland China.
The company initially focused on supplying imported food and grocery products to the local foodservice industry. In 1988, it expanded its wholesale operations through the establishment of Berryland. Over the years, Goodwell has developed international sourcing relationships and a regional distribution network serving restaurants, foodservice operators, retailers, wholesalers, and other food-related businesses.
Its diversified product portfolio includes dairy products, frozen and chilled foods, canned foods, dried fruits, nuts, bakery ingredients, cereals, edible oils, seasonings, sauces, and other grocery products. The company distributes international food brands such as Baxters, Libby's, La Doria, MEC3, and Sweet Baby Ray's, while also developing its own brands, including Berryland Farm and Sunnyland.
Through cooperation with international food manufacturers, product selection, quality management, and established distribution channels, Goodwell helps foodservice and retail customers source products that meet their operational and market requirements.
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