Most Korean skincare TikTok videos contain misleading claims - study
Almost 95% of viral Korean skincare and 'glass skin' TikTok videos contained at least one potentially misleading claim, while basic safety information was largely absent, according to new research presented on September 30 at the European Academy of Dermatology and Venereology (EADV) Congress 2026.
2026-09-30 EADV Congress 2026

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