Cereal brand loyalty - it's all in the gaze

Is the character on the cereal box staring back at you? There's a reason for it

Food advertising: When children miss the point

Something’s wrong when apple slices are perceived as french fries and milk goes unnoticed – especially when the message is about healthy eating

Ashland unveiled ingredients to tap into consumer confidence at in-cosmetics 2014

Creating new ingredients based on consumer preferences, the company helps manufacturers of personal care products formulate new innovations that lead to extraordinary results in hair, skin and oral care

SNEB webinar on proteins

The Society of Nutrition Education and Behavior (SNEB) is hosting The Power of Protein: Separating Hype from Reality on 6 May 2014

Croma-Pharma expands reach in aesthetics market

Agreement with Hugel of South Korea gives distribution rights in EU, North America and Australia for Botulinum toxins and anti-aging products

Actavis acquires Thailand’s Silom Medical

$100-mn acquisition of Silom Medical places Actavis into the Top 5 in Thai generic pharmaceutical market

Drug development event focuses on East Asia

DIA conference to address how to improve the value and quality of new drugs in emerging East Asia

Chevron Phillips holds groundbreaking at Texas plant

The groundbreaking ceremony marks the start of construction for the USGC project sparked by shale resource development.

GPCA cites new era for growth and diversification

Polymers currently account for 17% of the GCC’s 144.3Mn tonnes petrochemical capacity

Ettlinger at 30: Expertise in specialised equipment

Throughout its history Ettlinger has built a strong international presence and this will continue in the future.

China’s output of modified plastics up 10.6% in 2013

In 2013, the modified plastics used for home appliance and for automobile accounted for 38.2% and 30.9% respectively of total consumption in China

Ferromatik Milacron to hold Open House

Preparations for the Open House on 15-16 May 2014 are in full swing.