Creating synergy of global resources as core competence
BEING the largest cosmetics consuming market, China has kept an enviable growth in recent years. However, it is an indubitable fact that China’s local brands have not been prospering all along. International brands are constantly expanding to medium-low end market while dominating the high end. The market share of the domestic brands is shrinking, largely due to the lack of strengths in R&D as well as branding and marketing.
2014-04-01 ringier

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