Aiming for game-changing brand innovation

WHAT makes one beauty package stand out from the next? The answers run the gamut—from shape to materials, decoration to dispenser. Here we look at a sampling of packaging ideas recently emerging in the marketplace.

Innovative Packaging: The brightest bulbs on the shelf

EVERY year there are quite a few innovative launches from some of the beauty industry’s Top Packaging Innovators. For a bit of a cross-pollination approach, I like to start by researching other categories to discover what great new introductions have taken place and what their effect on beauty may be.

Formulary

Latest Patent Reviews on Actives

US Patent No. 8,551,542; The US Patent Office has issued a patent for the SeroVital formula, an oral growth hormone booster that’s been clinically validated to raise mean, serum (blood) hGH levels by 682%. The patent protects the SeroVital formula as a method and composition for increasing growth hormone.

Creating synergy of global resources as core competence

BEING the largest cosmetics consuming market, China has kept an enviable growth in recent years. However, it is an indubitable fact that China’s local brands have not been prospering all along. International brands are constantly expanding to medium-low end market while dominating the high end. The market share of the domestic brands is shrinking, largely due to the lack of strengths in R&D as well as branding and marketing.

Where is the packaging industry heading?

Global natural personal care market continues to be strong

Dove targets the eczema prone

Healthy Mama product line launches

Beauty’s ‘alphabet’ name craze still around

Sun protection jewellery

Avon taps Heinz exec to stabilise Asia